I worked with engineers and product designers to map out the perfect experience for setting up a rider’s suspension. I designed the UI kit and user flow to make functionality simple and entertaining.
As part of a new sustainability marketing push, Coors Light converted its billboards into beer coolers and its kegs into barbeque grills. The effort kicked off as a summer promotional campaign called "Every One Can," which also included a large-scale push to get drinkers to recycle beer cans.
Felt Electric Bicycles
In 2014 Felt Bicycles was breaking into the electric bicycle market. German technology and California engineering produced a product that would lead the revolution. The new series needed an equally breakthrough marketing launch. A full scale program was developed which included events, influencer content, video story telling, swag, in-store displays and a new website. All of which was held together with a fresh design language fit for the new demographic.
Choosing the right portable generator for your project can be difficult. UX designers and myself developed an online tool that let users select their voltage requirements then calculate which generator was right for the job. The process optimized the shopping experience and made it fun and customizable.
SRAM Women's Program
SRAM was developing an Internal and external women’s development program. I proudly served on a committee to help retain and recruit women. We rolled out mentorship opportunities, outreach initiatives, and marketing content to inspire and support our female colleagues.
To sell in retail displays and before the development of final renders, I sketch schematics based on the campaign program and channel size.
Dropbox Pride Logo
Dropbox commissioned me to develop a logo for their internal Pridebox.
The Road Team at SRAM was always off the front with apparel trends. For 2017, we developed a pattern system centered around Red. From toile to splatter, the road pattern showed up on a big scale. Jerseys, shirts, accessories, event wallpaper, and retail display. It was so well received, it was featured in studio product shots.
In my current role, I lead and inspire a creative team on big ideas, seasonal programs, campaign initiatives, product launches, and retail experiences for Miller Lite. I help to develop a vision, quickly bring concepts to life as prototypes, then iterate and refine them as I gather and factor in customer and business requirements.
Please contact me for a look at our current work.
Helped to developed a homepage for T-Mobile that brought unique interactive experiences to users. The deployment was so, the model is still active today.
Print and digital ad campaigns for Toshiba’s new line of imaging machines.
Felt Bicycles App
With the launch of a new site, a digital catalog was concepted to breakthrough the behaviors of traditional retail ordering. Product and specs were delivered as usual with supplemental content meant to educate, entertain, and inform dealers.
2015 product catalog for Felt Bicycles. Worked with designers, product managers, and sales teams to produce an updated ordering tool for retailers and consumers.
Here are a few examples of my digital illustration work.