I worked with engineers and product designers to map out the perfect experience for setting up a rider’s suspension. I designed the UI kit and user flow to make functionality simple and entertaining.
The Road Team at SRAM was constantly off the front with apparel trends. For 2017, we developed a pattern system centered around Red. From toile to splatter, the road pattern showed up on a big scale. Jerseys, shirts, accessories, event wallpaper, and retail display. It was so well received, it was featured in studio product shots.
Felt Electric Bicycles
In 2014 Felt Bicycles was breaking into the electric bicycle market. German technology and California engineering produced a product that would lead the revolution. The new series needed an equally breakthrough marketing launch. A full scale program was developed which included events, influencer content, video story telling, swag, in-store displays and a new website. All of which was held together with a fresh design language fit for the new demographic.
Choosing the right portable generator for your project can be difficult. UX designers and myself developed an online tool that let users select their voltage requirements then calculate which generator was right for the job. The process optimized the shopping experience and made it fun and customizable.
To sell in retail displays and before the development of final renders, I sketch schematics based on the campaign program and channel size.
SRAM Women's Program
SRAM was developing an Internal and external women’s development program. I proudly served on a committee to help retain and recruit women. We rolled out mentorship opportunities, outreach initiatives, and marketing content to inspire and support our female colleagues.
Dropbox commissioned me to develop a logo for their internal Pridebox.
2015 product catalog for Felt Bicycles. Worked with designers, product managers, and sales teams to produce an updated ordering tool for retailers and consumers.
Print and digital ad campaigns for Toshiba’s new line of imaging machines.
Felt Bicycles App
With the launch of a new site, a digital catalog was concepted to breakthrough the behaviors of traditional retail ordering. Product and specs were delivered as usual with supplemental content meant to educate, entertain, and inform dealers.