creative leader, design thinker, and digital strategist.
I’ve spent the past 12 years in the outdoor industry collaborating with engineers, marketing teams, business leaders, producers, bike nerds, designers, external partners, and users to create insight-led, human-centered digital products and experiences.
I thrive on turning dreams into reality and making big ideas come alive with purpose and passion.
Connect with me:
UX Strategy & Design
Create intuitive, user-centered experiences that align business goals with user needs through thoughtful research, quick planning, and design execution.
Coaching & Mentoring
Guide designers to developing their skills, fostering creative problem-solving, and nurturing professional growth through feedback, collaboration, and knowledge sharing.
Design Ops & Leadership
Focus on streamlining design processes, fostering team collaboration, and driving strategic vision to enhance efficiency, creativity, and alignment across digital design teams and projects.